These are high-profile stars such as Neymar and Lewandowski, but also Sergio Ramos, Sterling, Thiago Alcantara, Eden Hazard. With the decline of the empire formed by the Ronaldo-Messi duo, the cycle of testimonial footballers that began in the late 1990s is closing. Some have even claimed that he is making a mistake for leaving the brand that helped build his profile. So if you are PSG, you are sponsored by Nike, and Neymar is also sponsored by Nike. The Brazilian star, whose long relationship with Nike came to an abrupt end this weekend, confirmed he won't be leaving PSG despite lengthy speculation he Neymar's communications team did not immediately respond to a request for comment. No longer the idea of the "player at the center of the strategies" - except for cases that disregard any rule such as CR7, LeBron James, Rafa Nadal or Tiger Woods - but prefer an approach that is more total, which takes into consideration not only the strength of the individual but the strength of the brands it can represent. That is exactly what I have dreamt of for myself, to give all of me to football because football has given me everything I have. ESPN reports that only four executives knew about the deal prior to the announcement, and it was a surprise to the remaining population of the company when it came out. The Sun reports that Cristiano Ronaldo makes $19.1 a year from his shoe contract with Nike and Lionel Messi pulls in $22.9 million from Adidas. Email. Wondering why Neymar traded the Swoosh for the Big Cat? The question then is why, around the same time, Nike has lost so many players. Pique said he could see why Neymar would make the decision to join PSG, even if it was a blow to Barca. Serie A will ban the latest Inter special kit? What's behind the divorce between O'Ney and the swoosh, The divorce between the # 10 of Paris and Nike did not spark rumors about the next signing, because there are not only two parties involved. Why did Nike let him go? Sep 12, 2020. CBS Sports is a registered trademark of CBS Broadcasting Inc. Commissioner.com is a registered trademark of CBS Interactive Inc. site: media | arena: soccer | pageType: stories | "It's not always about being the best or the greatest but instead, to inspire future generations. All Rights Reserved. Neymar still had two years left on the 2011 deal he signed with Nike – he joined them at the age of 13 — but the Brazilian soccer star and the shoe company agreed to an early termination. One of the biggest soccer stars in the world, Neymar will serve as a prominent ambassador for this sports apparel brand. And they had something in common -- a love of the game, a drive to be the best version of themselves and a spirit that unites all" he wrote for the social media post. Brazilian player Neymar leaves the police station after testifying in Rio de Janeiro, Brazil Credit: Reuters. *lewandowski, Neymar & Sterling* Why Nike Doesn't Want Neymar Reaction! The King is back ! 10:09 pm ET, Pulisic scores at Real Madrid, makes U.S. UCL history, PSG vs. Manchester City odds, UCL picks, bets, Pulisic talks UCL semifinals vs. Real Madrid, Pulisic, Kante step up for Chelsea vs. Madrid, Pulisic makes history with goal in UCL semis, Kroenke won't sell Arsenal as Ek plots bid, Nagelsmann to leave RB Leipzig for Bayern Munich, Champions League Corner Picks: Semifinal best bets, PSG extend keeper Keylor Navas through 2024. PSG were defeated 1-0. PUMA is following a much more aggressive strategy: in just under two years, the German brand has managed to put its name on all the clubs associated with the City Football Group for an amount close to 700 million euros, in addition to adding to the package clients of teams such as AC Milan, Valencia, PSV Eindhoven and Olympique Marseille. Nike is “very concerned” about a rape accusation against the Brazil forward, Neymar, raising questions about its sponsorship of one of the sport’s most famous players. He was just 13-year-old when he landed the endorsement deal. Money. They are just some of the great top players in the Beaverton team who will now be free to sign new partnerships. Figures for the deal to Puma are still not known. 00:11:18 - In episode 002 of the Football Boots Show, Ian looks into why did Neymar left Nike for Puma, what new boots NJR is wearing now & what is special… I want to do it my way, using my gift.". Sponsoring "only" teams like Inter, Barça, PSG (with an active role in O'Ney's transfer to Paris in 2017), Chelsea, Tottenham, Galatasaray and Liverpool means attacking the European markets that are considered the most important: Milan, Paris, London, Barcelona, without forgetting investments in New York, Shanghai, Beijing, Los Angeles, Tokyo, Mexico City and Seoul. From the first agreement with the former Inter and AC Milan striker, the prototype of the fast and technical Brazilian striker entered the swoosh's DNA. Neymar wanted more money out of the company but the company was... Secondly, Neymar doesn’t want to be 2nd at all. "Neymar Jr will no longer be a Nike player as of August 31, 2020".With these words Josh Benedek, one of Nike's main spokespersons, replied to the AFP email, confirming the news: Neymar and Nike have terminated the partnership and there do not seem to be specific reasons. An end that should be considered as a turning point for the player and the brand, but above all it tells how the football marketing market has changed in recent years. The announcement was made on the Puma website as well as on social media with the tagline "The king is back!". "Neymar Jr will no longer be a Nike player as of August 31, 2020," read statement by Nike, which was reportedly sent to news agency Efe. Nike said Saturday it had parted ways with Neymar, ending one of its most high-profile sponsorship deals a decade and a half after signing the star striker as a 13-year-old prodigy. Neymar confirms Puma switch after leaving Nike. The striker has confirmed the news that he has joined Puma … The transition from Santos to Barcelona and from Barça to PSG is made up of stages that have made him an icon in a short time: from the 2014 World Cup in Brazil, of which he became a symbol of the Champions won by Messi's shoulder in one of the strongest teams in always (2014-15). Covering the impact of coronavirus on the sports world, Neymar revealed Saturday that he would be joining Puma, bringing an end to his relationship with Nike that last 15 years. A third unknown must be added to the equation, which corresponds to the name of PUMA. Posted: September 14 2020 I like the idea of doing everything to leave my name in my club's history books". Poor Neymar Been Left Frustrated By Suarez And Messi. That becomes a big part of the discussion when you negotiate. PSG forward to play in German sportswear brand’s Puma King soccer boots. Neymar has a new brand home. Puma have announced the signing of Neymar after the Paris Saint-Germain star left Nike following a 15-year association. After two wonderful years, a video has emerge showing the main reason why Neymar left Barcelona for PSG has been revealed. 15. Brazilian news site UOL said Neymar and Nike had failed to reach a deal on how much money he would be paid for renewing his contract. Even on an individual level, PUMA has very clear ideas: to represent athletes who have a very active social role (just think of Lukaku, Lewis Hamilton and the next hit Raheem Sterling), young people and who represent the new generation. Neymar explains why he left Barcelona to seal PSG transfer Mark Brus Thursday 3 Aug 2017 9:12 pm Share this article via facebook Share this article via twitter Share this article via messenger In the tweet of Mohamed Bouhafsi of RMCsport (one of the first agencies to cover the news) it clearly says that Neymar will soon become a PUMA athlete, but there is still no absolute certainty about the agreement between the PSG forward and the rivals of Nike. Signing a baller of Neymar's status is a real statement of intent from PUMA, and most certainly a power shift in football's brand wars. The divorce between the # 10 of Paris and Nike did not spark rumors about the next signing, because there are not only two parties involved. 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